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darkknightkryta said:

Except, you don't make money with Ritticello.  You're other flaw in your argument ignores that the market is already set up.  Sony spent 7 years building it.  Microsoft spent 10 just on games, plus more in the PC space.  Steam set up a market on PC, etc.  The market is already set up, this just lets competition take over as now users become sellers instead of just consumers.  Plus there is no difference in the goods market.  Clothes, cars, houses, etc.  Market exists due to demand of product.  Digital market exists because we want digital goods.  Difference in the virtual space, is that it's all controlled.  This idea in the article, actually takes control away and gives it back to users.  Microsoft is trying to add another layer of control.  Sony is trying to take away one.

Okay, you make a decent point. Before I go, how would you contrast the viability of the markets (as they were, you mentioned Steam, MS's virtual market) with the Ritticello vid?

I ask, since your most potent argument is "The markets were already there so why fuss now?"/