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happydolphin said:

No I'm not, I really am not :) I said it almost 4 times now I understand the value to be able to auction off your virtual assets (costumes, items) which no longer have value to you and you'd like to redeem. What I am saying is that it enables Sony and partners to set up the market in order to profit by merchandizing immaterial addons. It isn't so far from the Ritticello vid.

Except, you don't make money with Ritticello.  You're other flaw in your argument ignores that the market is already set up.  Sony spent 7 years building it.  Microsoft spent 10 just on games, plus more in the PC space.  Steam set up a market on PC, etc.  The market is already set up, this just lets competition take over as now users become sellers instead of just consumers.  Plus there is no difference in the goods market.  Clothes, cars, houses, etc.  Market exists due to demand of product.  Digital market exists because we want digital goods.  Difference in the virtual space, is that it's all controlled.  This idea in the article, actually takes control away and gives it back to users.  Microsoft is trying to add another layer of control.  Sony is trying to take away one.