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The fact is that the needs of the consumer greatly outweigh everything else. Its their money they are using. They spend their money in exchange for goods and services. Those should then belong to them and do what they please.

The rights of the consumer should never be infringed on over the business. If the business is failing they should do something that doesn't effect that. Raise the price is the best solution. It may suck donkey balls but its the only way.