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It's all about expectations i guess, a new mario kart or a new party game isn't really going to suprise anyone. They made a good showing with X and Wonderfull 101 but dissapointed with Super Mario 3D World and a project that just turned out to be Donkey Kong Country. Also people expected to see more of the next Zelda game, witch ended up a no show. That kind of gives you a draw.

And like has also been stated before, exclusives can give you an edge but not if you miss out on twice as many big multi-platform titles.