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theprof00 said:

You didn't need half a thread to figure out what the OP was saying.

It's pretty clear that they're talking about incentivizing, not monetizing.

Incentivizing is saying "if you buy more games or get more trophies, or invite friends to play demos, or etc etc, we'll give you stuff"
Monetizing is "if you pay us money, we'll give you stuff"

It's pretty clear.

If it was then why did half of us have to edit our posts/ideas half-way through?

No, it wasn't obvious. If giving advice gives points, kind of like vgchartz points, then yes you are right it has nothing to do with microsoft.

But then, why the auction house? No, I'm not entirely convinced you're correct.