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I'm not totally against DRM but this PR fiasco by Microsfot and the inability to sell their product and inability to read the market trends is baffling. As a former Xbox fanboy who went through many years of disappointments and public ridicule it upsets me.

They're so out of touch. Their leadership is incompetent.

It's the same kind of PR they had when they tried to sell Windows Phone and Surface in the past year, and both those products failed horribly.

He is saying "In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points.".

Yes, it's true that the broader market is somewhat ignorant, but it also follows trends and opinions that are determined by the dedicated and passionate core market. How can they not see how detrimental this backlash is and how it sets up their product for total failure?

They've made so many mistakes.

Kill their core gamer reputation by chasing the casuals with motion control and family entertainment.

Trying to sell an expensive TV box to.... to whom? To a market that doesn't exist. (people already have TV broadcast and cable and they can enjoy it on their TVs)

Trying to one-up Apple pre-emptively by selling an entertainment box (you can not one-up Apple, not if you are Microsoft. The living room won't be conquered until Apple says so).

Trying to implement publisher-friendly DRM features and see publishers get cold feet and distance themselves from MS.

Embracing the role of the evil corporation when they already have the worst reputation in the whole entertainment and electronics world.

Trying to market their product with illusions and features without true value, like "power from the cloud", superfluous social connectivity features and controlling TV with voice and gestures.

The writing is on the wall. Xbone is yet another unsuccessful product by MS.