They really (and I mean REALLY) have to make clear and evident any and all game related benefits for consumers for their approach. If anything, that's the biggest mistake they've made, as the general response is a loss of consumer rights with no benefits for consumers.
I think the most direct benefit that would win some consumer's back? Noticeably lower game prices on the Xbox One than the PS4. Steam is able to do this and thus we hear little to any complaints about the severe DRM of Steam purchases.
They have quite a PR challenge ahead of them. Hopefully they'll come up with something noteworthy, as they had quite a good press conference overall with some great looking exclusives coming.








