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I originally had it pegged at a solid price of $399 based upon the hardware components, but with the MS announcement, who knows?

$499 if SCE revises their price point in the interest of maintaining margins. Let's face it; they don't have the luxury of offering $200+ "discounts" on their new console this time around. But given the design of the PS4 and the use of less expensive components relative to the PS3 when it was designed, I wouldn't be surprised if the iSuppli breakdown has the BoM priced at around $300 once retail versions are available for analysis.