Another analyst: PS4 will launch below $400

[eFKac]

ironmanDX said:
Sony have come out and said they're not going to be taking big losses on the PS4. Not going to happen.

http://hereisthecity.com/2013/05/09/sony-ps4-wont-be-as-big-a-loss-as-ps3/

But Kat gave a lot of legit reasons why  those losses won't be required, in that conference. If anything he implies that the console should come cheap, and keep in mind that the loss on the PS3 was circa 300$ so losses lower than those from the PS3 don't tell as much, since the range might be: 30$ up to 150$. 

After that interview I'm even more positive, that the lower end SKU (if the launch with more then one) will be 399$.