| spurgeonryan said: Anyone else feel like this?
I never found out why they are actually doing this?
Anyone know? ND are nice every month or so, but this is E3. I ...it will not be the same without them here like usual. |
The only difference is that instead of a stage as the platform, you'll see whatever background they are filming. I mean it is still just like an E3 Media Briefing like they hold every year except that it is filmed ahead of time and the background is different. From a viewer persepctive, not much is actually changing.
As for why, costs and information control.
1. ND's are far, far cheaper to produce than a massive E3 Media Briefing.
2. By splitting the information into 3 segments (ND for consumers, followed by an in person retailer and analyst briefing and a media E3 booth walk through), they really get to reduce the information that each segment needs rather than filling time with info some segments don't need and they get a much more direct dose of the information they do need. They can talk to investors in investor speak or retailers in retail speak for an hour while giving media exclusive hands on time with the games before E3 begins. Consumers get information on games.
Sounds like a good plan to me.
The rEVOLution is not being televised
