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There must be just a huge rental and used game market in the gaming industry judging by the responses I've seen on this site, but the many of the posters I see never seemed to be interested In the Xbox brand in the first place, and I know none that actually buys or rent games, or for that matter loans them out to friends, and I'm guessing ms has a large amount If data that shows the used, rental, and loan market has more of a negative effect in sales than positive.

My prediction is the xb1 will be the top selling console in the us and Britain and software sales will be higher that this generation, and I'm guessing ms data probably predicts the same thing.