Everyone does it.. I doubt on a small site like this without any social media plugin.. Cause you would only have to manage like 200 active users.. Not worth it..
Anyway having worked with this software this is how it goes... You can have special software "scanning" websites like facebook, reddit, twitter, pintrest google+ etc on key words like for example "coca cola" then you scan on words like "suck" "tasteless" "discusting" etc.. The system warns you when there is a pattern emerging.. For example if "I found a pinky in my Coca Cola" was retweeted 5 times..
Normally one of the active social media managers would step in at that point..
A lot of companies are using systems like these but also local goverments, countries, educational institutes, musicians and moviestars..
Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)
