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Really it cannot be that cheap. a 6gb GDDR5 graphics card cost 1000.00 alone.
Hey Sony may get a break but they cant buy it cheaper than the people who make it can. We already know the Wii U is taking a loss and that is at 349.99 without a big HDD in it. While the Wii U Game pad may be new, its not exactly adding a lot to the cost over all. We are less than 6 months away from launch. If these consoles were gonna be that cheap we would know. I am just guessing but I would put the BOM at around $700.00 to $800.00 or so. Sony will take a loss of a 100.00 to $200.00 and they will launch at 499.99 or 599.99 again.