I'm gonna disagree with the idea of 30-40 hour campaigns. The mandate for a longer playtime often results in tedious filler to pad out the game rather than more hours of fun. Make the campaign 15-25 hours, and maybe add in some replayability mechanisms or collectibles for the OCD crowd.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







