Analyst predicts: Xbox One at $400; PlayStation 4 at $350 + BOM for each console

[JEMC]

Dunban67 said:
re:And of course there are other costs like marketing, R&D, etc that also increase the final price.

For instance, WiiU's BOM was rumored to be $180, the console is sold for $300 and Nintendo loses money on each one.

I understand/agree re the other cost involved- I imagine Sony and MSFT will be selling at a loss too- but regardless of cost for any of the consoles, don t you think the Wii U should be at least $100 cheaper than the msft/sony consoles to be competitive from a valuation standpoint?

Yes, if both the PS4/Xbone are launched at $400, then the WiiU needs to be $300 to be competitive. And I mean the Premium model.

TheLastStarFighter said:

Of course AMD could be taking big losses at launch - and this could be behind NVidia's lack of interest - but I doubt it.

AMD won't take any losses for other Co. They will make the APUs and they will sell them for a profit. If Sony and MSoft are ready to sell their machines with a loss it's their problem, not AMD's one.