Analyst predicts: Xbox One at $400; PlayStation 4 at $350 + BOM for each console

[JEMC]

Dunban67 said:
If those prices are even close - what does it say for the price of the Wi U at $350?

I was thinking the Wii U would have to be $100 less than the XB and PS4 to justify the difference in performance

either way I expect a price cut for the wii u sooner or later and hopefully Nintendo will do something for those of us who purchased it at launch

That's the price of the components, the cost of the different parts of the console. Then you have to add the manufacturing cost (someone has to put them together), the cost of shipping the boxes around the world and the part of the final price that goes to the store.

And of course there are other costs like marketing, R&D, etc that also increase the final price.

For instance, WiiU's BOM was rumored to be $180, the console is sold for $300 and Nintendo loses money on each one.