Warren Spector: Underestimate Nintendo "At Your Peril"

[twilight_link]

sethnintendo said:

twilight_link said:
Industry analysts predicted that each year was going to be Nintendo's last good year. "Expect Atari all over again," one said in 1989. "This was their last year as a force," another said in 1990. In 1991: "A crash is imminent." But each year NOA did better and made more money. If the rate of growth wasn't as high it had been, the slowdown was viewed as a disaster. But the fact was that in spite of a maturing industry, Nintendo raked in higher profits than
most companies in any industry in any country. David Sheff, Game Over page 401

Looks like I need to pick up that book.  This guy makes Pachter sound like a clueless child.

This book is absolute must read for any Nintendo fan it's extremely good, well written it reads as exceptionally written story.