twilight_link on 01 June 2013
Industry analysts predicted that each year was going to be Nintendo's last good year. "Expect Atari all over again," one said in 1989. "This was their last year as a force," another said in 1990. In 1991: "A crash is imminent." But each year NOA did better and made more money. If the rate of growth wasn't as high it had been, the slowdown was viewed as a disaster. But the fact was that in spite of a maturing industry, Nintendo raked in higher profits than
most companies in any industry in any country. David Sheff, Game Over page 401
