ironman said:
Which was brilliant. MS is stepping up the marketing strategy they had with the 360. The press release was not for the benefit of gamers. Obviousloy enybody with a brain knows that the One will play games...it is a game console after all. No, they wanted to highlight the features that would appeal to softcore gamers, and people who don't game because there is a lot there that appeals to those groups. I suspect E3 will highlight the gaming side. After all, why bore softcore/non-gamers with games when you can highlight the revolutionary aspects of the new AIO media center. And why bore the hard core gamers at E3 with stuff they don't care about? Having two press conferences taylored to two demographics of people within two weeks of each other is a stroke of marketing genious. As for the Samsung TV, it will serve a niche market. Smart TVs have been out for a while, but their functionality has not been up to par with add on devices like Roku and media PCs. Furthermore, I do not suggest anybody buy a smart TV for the "smart" capabilities as the tech used is often outdated within a few months of reaching the market, the UIs tend to be clunky, and cumbersome, and it is far more likely that an external device will receive updates, as well as far cheaper to replace an external device than a Smart TV. In the end, the Samsung TV won't even make a dent in the Xbox One's sales.
On a side note, I was talking to YoJohn the other night about the future of gaming. I could see it going to the cloud, as TVs become smarter, internet becomes more availible and cheaper, and online storage/cloud computing becomes larger and more powerful, all the TV would need is a rudimentary firmware that allowed it acess the cloud. All the processing, graphics, and memory would be computed in the cloud leaving virtually no work for the TV. But we are not there yet, and may not be next gen either. As for physical media, I don't think it will ever go away, there will always be demand for it. As such, it will evolve into more memory on smaller more efficient devices. |
The Xbox one must primarily gain the interest of non-gamers for games first. The Kinect sold because they marketed the games to casuals everywhere possible in the states. The Xbox One is primarily a videogame console and a TV that does the primary Kinect functions might present a problem for MS. It doesn't matter if a technie buys a Xbone out of curiousity, the casuals will flock to the games, even if its one or two of them. The settop box isnt enough.
