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superchunk said:
I think they chose this format so they can push everyone to digital distribution as it fully negates the need for a disc. The disc is worthless as you are entitled to the purchased content... not the physical disc anymore.

Pretty soon I bet they won't even include discs. Just a QR coded ticket that Kinect can scan and then you start downloading/playing from the cloud.

Really all this DRM, cloud, and other tools they've included point to this singular end.

So you are saying, that they made it just to screw people? If that is the case, they succeded lol.  I really think there needs to be something bigger behind the curtain.