| S.T.A.G.E. said:
They think its sidetracking MS from Apple tearing slowly at their marketshare. Apple has been hurting MS since they got into the gaming industry slowly but surely. Jobs is gone now so it might hurt Apple a bit. |
That may be true, but it didn't come across in the article.
"Xbox is one of the areas of success for Microsoft and is cool to consumers, but it is perhaps time to assess whether this can ever be material to the overall company and might be more leveragable to a consumer-oriented company such as Samsung."
They see potential in the xbox because they see Samsung leveraging it. If Samsung could do it, why couldn't MS? I don't see it making sense.
Apple is gaining marketshare, what MS needs to do to get that back is not based on a money problem, but on a lack of management on the side of the market where they compete with Apple, which has nothing to do with the xbox.
