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happydolphin said:
S.T.A.G.E. said:
Euphoria14 said:
What would MS gain by selling the XBox brand?

According to the shareholders it would give them a refocused effort vs apple and react accordingly to their advances on MS marketshare.

Anything can do that, why the xbox brand?

Of course it won't make short-term profit the market is highly competitive right now because the winner gets the pie.


They think its sidetracking MS from Apple tearing slowly at their marketshare. Apple has been hurting MS since they got into the gaming industry slowly but surely. Jobs is gone now so it might hurt Apple a bit.