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Remember all that was said about the Wii at launch and look how that worked out.
Not too happy about the reveal myself thus far but seeing as how the specs are more or less on par with 4 I reckon MS are trying to corner both markets with a console much less focused on the perception of been hardcore whilst still been able to run anything the 4 can run also.

Not sure if it will work out and I imagine Sony will be going for the entertainment hub as well.
I think Kinnect 2 is there killer app to get the housewives buying it.

I hope that doesn't sound sexist but I am thinking of the mums who see this ad on telly like they did with the Wii and go out and buy it whilst the other end of it will still be intact.