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Sony's main audience is gamers. Gamers will put pressure on the industry to have the measures removed, so Sony and gamers win against 3rd parties in the end, I believe.

It's my understanding that this will help Sony and gamers realize that bending over for 3rd parties is going sour and is not always the right way to go, having them incline towards Nintendo's philosophy ever so slightly and lay off the big N for taking a stand.