Microsoft sees Nintendo as its main rival, has Sony already in the bag

[wick]

 

Who is Microsoft targeting?  Well, I don't know how to say this nicely... but tools.  The kind of people who play COD each year not because they actually like games but because all of their friends play it.  The kind of people who line up for the iPhone 5 because they think it will make them cool, and the kind of people who buy a Samsung Galaxy 4 while making fun of the iPhone 5 people and not realizing that they're doing the exact same thing.  The kind of person who plays fantasy football and doesn't know the difference between a safety and a cornerback.  The kind of person who buys an iPad mini after they just bought an iPad 4 because last year Apple said people wanted a big screen, and this year Apple says small screens are better.  The kind of person who buys beats headphones to listen to their pop music despite the fact that beats pretty much only provide only bass. The kind of person who goes to a Giants superbowl parade and says that their favorite player is Sanchez.  The kind of person who never had an interest in any sort of zombie movie but watches the walking dead.  The kind of person who never read a comic book but lines up at midnight for Dark Knight rises.  The kind of person who cares what is trending on twitter.  The kind of person who buys a tablet when they have no logical need for one.  The kind of person who buys things not for utility but for status.  The kind of person who put Gangnam style on their iPod like it was anything more than a novelty.  The kind of person will be convinced by Microsoft that they need to multitask on their TV because that will make them tech savvy and hip. Tools.  They're targeting tools.

/Hipster rant

Well said.