This is really a no brainer.
People higher up in the MS food chain simply asked one another "Where can we get the most money out of?" Because that is all that counts in the end.
Is it the hardcore gamer that buys maybe a game every now and then - or is it the couch potato sitting in front of the tv for hours (and roughly 90% of Americans fall in that cathegory)? The result is obvious. You can milk the couch potato much, much easier in many, many more ways than the gamer. And we haven't even heard anything about those "clever ads" that WILL start popping up left and right while the tv is on, once XBox One controls the potatoes..







