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 master stroke?

I know I have been bitterly disappointed on a personal level with the MS reveal but I then got to wondering is this a screw up or not?

The internet is buzzing with the negatives yet they have said 1 billion has gone in to games for 1.

Are they playing the hype machine to its full extent to prolong the media coverage or was this launch just a damp squib?

I personally am disappointed but a bit of me says MS are not stupid so any thoughts?