Microsoft sees Nintendo as its main rival, has Sony already in the bag

[happydolphin]

RolStoppable said:
Microsoft presented a box with TV features that has to be plugged between the TV and a cable box. They expect people to get excited over a little bit better TV experience that comes at a high cost (several hundred dollars). Do non-gamers care enough about TV to shell out so much money? Of course they don't, so everything goes right back to the core of any video game system that wants to be taken seriously: The games. What Microsoft is doing there is so insane that it's baffling how they could greenlight such nonsense.

Microsoft intends to rip off non-gamers and gamers alike, but that's not going to fly, because they are competing in consumer markets. There are viable and popular alternatives, whether that concerns TV or video games. Microsoft has shown nothing that suggests the Xbox brand will grow, but they announced plenty of things that are going to make the brand less popular.

Microsoft sees neither Nintendo or Sony as their main rival, they have detached themselves from reality and are chasing the dream of the all in one box, thinking that people will buy whatever they put out. Microsoft doesn't have a lock on dedicated gamers. Sony was much more dominant when they completely lost their senses with the PS3 and they still failed horribly. Microsoft won't succeed where Sony failed, because Microsoft has yet to create a globally successful console. The Xbox One is the most insane thing that was ever done by a major console manufacturer.

I beg to differ (though thanks for posting). If the interactive, organic and responsive nature of the iPad is any indicator, the seamless experience MS is introducing to the living room is something that I believe would interest consumers, putting games in their proper place, as secondary in the living room. It is a viable positioning and will target its audience effectively (the mainstream). To me it makes perfect sense.

If this packaged service comes at a subscription price but people consider it worth their money for being on demand and hassle free, simple, intuitive, I believe this could be the next big thing.

Games are niche, they will always be niche. What the One does is push the xbox brand into iPad territory, and that's big.