| Rafux said: Fifa players, could this be a big thing for the european market (Sony's territory)? I only play PES so I don't know what ultimate team is. |
So ultimate team is some card trading game. It is apparently the most popular mode in the game, but more importantly, it is filled with microtransactions.
I don't play it, so don't count this as 100% fact, but I think it works like this. You get random cards containing players and you make a team out of that. You then play matches against people online and get more cards. The money comes from people spending real money to get actual cards. Apparently EA earned $100m from just this mode in FIFA (maybe as much as $10 per user!)
The mode is now in Madden and others and is being introduced to NCAA this year. The mode is very important to EA, but this is clearly not actually anything important. As I said in my other post, they sell the most on PS3 and they are not going to comprimise such a large source of revenue
