I think you guys are all over-reacting.
First off, this isn't replacing regular wifi, just another option should a game have downloadable content (GH4) or be MMO based. Nothing shocking or unusual here, you pay on MS and Sony service for downloadable content too. And MMOs are always some form of pay-to-play.
This is also probably key to their expansion in China/India and South America where you can bet 90% of games will be pirated. So to be profitable in those areas, you need to have pay-to-play games.