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DirtyP2002 said:
It is the same way Steam works. I never heard anyone complain about that.
Actually it is more user friendly, because you can sell the game for a fee. Steam does not offer this option at all.

dafuq?  if you buy a PC retail game, you install it, and you register your activation key with your account so you can re-download it again if you wish; but if you give the disk to a friend; as long as he has the actual disk on his disk- tray he cant play the game without having to pay a thing.   The disk is not attached to your account, the activation code that comes with the disk, is.