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Messi, he is a once in a generation player and is known on every continent (well, maybe not Antarctica...) with his only competition being Ronaldo right now. Honestly I'd probably have half of the top 25 being footballers.

If you say "the world" then have to include the actual world beyond own nation's borders. I'm American and I have not even heard of half the name listed (Crawford? Tebow?) so can only imagine what the other 90% of the planet thinks when looking at this.