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I would say they did if it wasn't for the fact that 360 hasn't been very profitable compared to the Wii. Otherwise, they got mad marketshare, released a ton of great games, helped changed the whole company's image for the better (not just the Xbox brand), and they've performed consistently throughout the gen and they have momentum going into the next. PS3 had a crazy turn-around and Wii made a shitload of money, but they both fell flat in more areas than the 360.