Rumour: PS4 will be $399 (seems legit)

[Soundwave]

I think both PS4 and 720 will start at $399.99.

A starting price beyond that is suicide given how weak the market is right now and I think they both know it.

Maybe they'll have "deluxe" SKUs for $499.99, but there's gotta be a $399.99 option IMO.