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What people forget is the PS3 is still $300-$250. When the PS2 welcomed the PS3 into the current gen, it was already sub-$150. It had a FAR deeper market penetration because of it, and it continued to have monstrous sales because of that low price (it was still the best selling console worldwide when Wii debuted in Nov 2006), and then it got a price cut down to $129.99 and later to $99. The PS3 is not near that market saturation, and certainly not in many regions of the world where it's still prohibitively expensive for the mass market.