I think they do care about multi-platform content. It would be foolish to not care. It's not like they're going to tell Activision "no thanks" for CoD. However, getting exclusive content is important for any console, as it differentiates your product.
That being said, if it does turn out that they aren't trying to convince or entice multi-platform developers, then they're making a big, big mistake. It does make me wonder how much effort they've put in on that front compared to Sony or Microsoft. If they aren't really trying then they're doing their customers a disservice.








