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Why does this even matter to anyone???
They are completely different games, and in no way do they compete against each other. This only matters if you're a fanboy of one system or another.

All I see is two massively successful franchises, which is great for Sony, MS, and the industry as a whole.

People wanting to argue which is bigger is nonsense. Different consoles, different genre, different audience, one is a shooter (which means it has tons of competition) and the other is the premier racing franchise on it's system. Seriously, Halo has to compete with CoD, Battlefield, Gears, and every other shooter out there (A LOT). What does GT have to compete against? Nothing. It has no rival on it's system. Comparing them is pointless.

On a different note, just out of curiosity, does this site track digital sales as well? Seems like something that'll be pretty important moving forward next gen