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I saw one at Bestbuy too recently. The colours looked really good. Also you don't need to buy a 85" inch screen tv. Most people will get 40 to 55 inches. Here is a 55" Sony 4K tv for $5,000. Still expensive but the technology is new and far cry from the $25,000 the OP is making them sound. 

http://www.bestbuy.com/site/Sony+-+55%26%2334%3B+Class+%2854-5/8%26%2334%3B+Diag.%29+-+LED+-+4K+Ultra+HD+TV+%282160p%29+-+120Hz+-+Smart+-+3D+-+HDTV/8652122.p?id=1218884668430&skuId=8652122&st=Sony_4K_TV_105688&cp=1&lp=1