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spurgeonryan said:
But just like the GC, as long as Nintendo has a successful Handheld, all will be fine.


Nintendo was also making a ton of money off Pokemon merchandising (toys, movies, cards, TV show etc.) from 1999-through the early/mid 2000s too, so that was driving profit as well, not just the GBA. That's cooled off a bit now even if it still is a popular kids brand.