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Mario can be played and enjoyed by many different type of people. Hardcores, causuals. And encumbers multiple genres. While Metroid has a much more smaller range. It's half Zelda, FPS, and an adventure story. It's also limited because it starts at Teen rating. It can't cross into COD. Because it's not a full FPS. And it's not a full RPG story like Zelda. Cutting out people. Samus can also be viewed as confusing to people who know nothing about Metroid. While Mario has no centralized drama story. Then you have the perception to how people view Samus. Which hampers sales. Some don't like FPS Samus. Others hate whinny Samus.