Nem on 14 May 2013
Its not Nintendo. Its that Mario is a family friendly character. He appeals both to young and old. Theres aspects of cuteness and classic on him (beeing a mustached plumber, aka modest job and funny figure always after the fairy tale of a princess. People can indentify with him more easily than they would the big muscled badass type.). Its simple but its extremely effective as it seems to impact a broad spectrum of the consumer effectively.
