Sony: "Unlike PS3, we are not planning a major loss with the launch of PS4"

[Zero999]

Captain_Tom said:

Toddifer said:
So they aren't planning a 'major' loss, which obviously means they may still take a smaller loss on the PS4 initially, which I really wouldn't find surprising. I can understand selling a product below cost, as long as it's not an enormous amount below cost. I'm guessing PS4 will launch at $499 and they'll be taking a $30-$50 loss on each console, which is still significantly below the loss they were taking with the PS3 at launch, I believe.

It is projected to only cost around $450-$500 to make.  Expect a $400-$450 price point (Depending on if MS does end up selling their console for a rediculous $500).

it cost's that to sony, retailers have to buy it and then raise the price for profits. you don't seriously believe that if sony sells the ps4 to retailers for $399, those same retailers will sell it for 399, do you?