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I like them. They make few games but most of them are high quality titles. They support their games for years and years by keeping the servers open unlike other publishers.

The expensive DLC practices they are criticized for is actually an option to the consumer. You don't have to spend $50 on DLC for COD as a new one is going to be out in less than 10 months.

Also the Call of Duty games are often made fun of by people who don't even play them. I've seen fans of other franchises saying there is nothing new in COD every year. Well if they mean that the games still include guns and running around shooting others. Yes, than there is nothing new. Honestly though they refine the formula. How much can they really change every year when people are happy with the current set up?

They killed the guitar hero/Rockband genre. Never liked it. So good on them. Also Bobby Kotick barely speaks now. Someone smart at Activision probably told him that he'd lose millions if he keeps on saying idiotic things every few weeks.