Blizzard makes some of my favorite games in the world. I enjoy them throughout their history and they still make excellent games. Even if I grew out of starcraft and I think Starcraft was better than the 2nd one, I am still a huge fan. They make great games. The expansion set business model is fair because it takes work to add new campaigns and units/balancing, so I think it's only fair to ask people to pay for it. Otherwise DLC is evil too. Of course there's a balance, the carrot on a stick thing is a question of balance. All in all I find Blizzard has always been fair with its pricing, even Battle.Net was free for the longest time and still is, that was always something I was happy about.
Activision makes some of my favorite games too. I loved their music games, I don't care how many iterations there are I just buy the ones I want and scrap the rest. Tony Hawk's was also one of my favorite games. Some of their series could be less milked in order to ensure more new great content, but their content is good so I won't complain. COD is also a game I enjoy, especially multiplayer.
They also are fair, and make most their games available on all platforms, and they know how to make money. I'm okay with them.
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