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Money was a big factor. Though I say it has to do more with Peter Moore (Or if there was someone behind him controlling things) than money. Microsoft would just be surviving if it was just money. Their popularity came from Moore's aggressiveness. Sega probably would still be making hardware if Sega of Japan wasn't filled with old guys who don't understand games (Hint hint Nintendo and old Sony). Hell most of the Genesis' success was because of Sega of America (Which Moore headed up.) We more or less have to see what Microsoft does now, if rumours are true it sounds like they're following Moore's leg work instead of their own.