Star Wars is still huge and going to get a huge shot in the arm with the upcoming trilogy of films (Even if the movies suck Disney will advertise the shit out of them) and stuff like the The Clone Wars series has done a decent job of attracting a new people to the franchise. And the best selling Star Wars games are the Lego ones BTW LEGO Star Wars: The Complete Saga rocking in at 5.08m on Wii, 1.94m on X360, 1.82m on PS3 for 8.84m plus 4.46m on DS according to VGChartz the games was also released on PC. Star Wars is still huge with kids.
If DICE are making a new Battlefront that will be huge as well.
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