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Barozi said:
I don't know what "here" is, but comparing the prices in the OP with Gamestop or Walmart (since you used USD) the UK deals are much cheaper and not more expensive.

Many electronic related products are more expensive in Europe compared to the US, but the WiiU is a different case.

WiiU Basic (Walmart/Gamestop): $300
WiiU Basic (UK offer): $233

WiiU Deluxe (Walmart/Gamestop): $350
WiiU Deluxe (UK offer): $311

Now the thing is that European offers always include VAT, while US offers don't (since every state has its own tax rate).
So to make the comparison fair you'd need to reduce the UK offers by 20%.

WiiU Basic (Walmart/Gamestop): $300
WiiU Basic (UK offer): $188

WiiU Deluxe (Walmart/Gamestop): $350
WiiU Deluxe (UK offer): $249

I meant before the deal was implemented, I think I meant to say "was almost $40 more " instead of "is almost $40 more." My bad. In the OP he lists the RRP as £249.99 and £299.99 respectively.

I get that the price cut made it cheaper, but didn't know about the VAT. Thanks for clearing that up.