MikeRox on 04 May 2013
Sega's losses came from prior to the Dreamcast and the fact that their arcade business was hemorrhaging money due to the very quick demise of arcades, especially in the West.
This meant they didn't have the cash reserves to continue to support the Dreamcast, especially with the quantity of software they were putting out. The big kicker was Utopia Boot disc though, sales of software plummeted pretty much the very day that disc released.
RIP Dad 25/11/51 - 13/12/13. You will be missed but never forgotten.
