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It seems that is just a deal of a particular retailer.
Overall, the WiiU is still struggling on sales. An official price cut will come eventually, but not before E3, maybe later this year, depending of what Ms and Sony announces for their next consoles.

Still to early to call WiiU a complete failure. Nintendo has a lot of lucrative IPs to keep people interested. When Mario Kart, Smash Bros, Zelda, Mario 3d, Bayonetta and whatever Retro is doing comes out, it will start to sell.