When was it that gaming became synonymous with dude-bro culture?

[amp316]

I would actually say that the original Playstation was the first system to take off with the beer drinking jocks. The would go on about how cool the PS was and how Nintendo and Sega were for dorks. Damned right. Gaming was for dorks up until that point until is started to be marketed to the cool kids who thought that epic cut scenes were all the rage.